Attending the ‘Improving the Ability to Penetrate the EU Market’ Event

Participation in the Seminar on EU Market Entry Capabilities

On the morning of August 26, 2022, at Aristo Hotel, 3A Vo Van Tan, Ward 6, District 3, Ho Chi Minh City, Lawyer Tham Tran (Arya), the Managing Director of TTVN Legal Limited Liability Company, participated in a significant and informative event – a seminar titled ‘Enhancing Market Entry Capabilities in the EU.’ The event was organized by the Ho Chi Minh City Investment and Trade Promotion Center (ITPC), in collaboration with the Vietnamese Business Association in France (ABVietFrance). It was a precious opportunity to share knowledge and experiences regarding the increasingly important aspect of entering the European market.

Building and Protecting Brands in the EU Market

One of the prominent and focused topics during the seminar was the crucial considerations and attention that businesses need to address while building and protecting their brands before entering the EU market. Brands are a vital part of a company’s reputation and credibility, especially when expanding business activities into international markets.

Ensuring Sustainable Development and Compliance with Legal Regulations in the EU Market

During the seminar, experts and speakers highly emphasized the importance of establishing a sustainable foundation when building and protecting brands before entering the EU market. This not only helps businesses enhance customer trust but also safeguards them from legal risks. Crucial to this is completing the necessary procedures to register and protect trademarks according to domestic and international legal standards, particularly in the EU market.

This seminar marked a significant step in providing information and knowledge for Vietnamese businesses on how to effectively enter the EU market and protect their interests through brand building and protection. These are crucial initial steps to promote development and success in international business endeavors in the EU market.

Source: TTVN Legal

Image: ITPC